OATSIDE is the first oat milk brand in Singapore and it's the newest venture from founder and CEO Benedict Lim, formerly the Chief Financial Officer at Kraft Heinz Indonesia. Lim began experimenting with oat extraction methods during the pandemic lockdown and now, it is ready to share its plant milk with the people of the world, primarily "people who don’t care for plant milks." To win those hard-to-please customers over in Singapore, the brand crafted a flavor for the Asian palate that's maltier in terms of taste. Additionally, its products are more affordable in comparison to competitors.
OATSIDE recently secured multi-millions as part of a Series A funding round co-led by Temasek Holdings and GGV Capital with the intention to "lead the shift to more sustainable foods" across the continent.
Malty Oat Milks
OATSIDE is Singapore’s First Oat Milk Brand and It Was Made for the Asian Palate
Trend Themes
1. Oat Milks - The increasing popularity of oat milk products offers opportunities in the dairy alternative market and for companies to develop innovative processing methods.
2. Asian Palate - Developing products tailored to specific regional tastes can help companies differentiate and gain market share.
3. Sustainable Foods - Investing in sustainable food production and promoting environmentally friendly practices can attract consumers looking for ethically responsible options.
Industry Implications
1. Dairy Alternatives - Companies can capitalize on the growing demand for dairy alternatives by offering innovative plant-based milk products such as oat milk.
2. Food Manufacturing - Developing new oat extraction and processing methods can lead to lower production costs and increased efficiency for food manufacturing companies.
3. Sustainability - Investing in sustainable food production practices and promoting ethically responsible consumption can give companies a competitive advantage in the food industry.