Oatmeal 6-Packs

Quaker Oats' Limited-Edition Oatmeal Pack for the Big Game Helps Fans "Pregrain"

In anticipation of the Big Game, Quaker is inviting fans to "pregrain" with oatmeal packs styled like sets of beer. The limited-edition oatmeal 6-pack inspires consumers to "crack open a hot one and 'pregrain' before the Big Game with a bowl of Quaker Oats."

100 fans will get to experience these special 6-packs before the Big Game and they share six mini canisters that each hold a packet of Quaker Instant Oats. To participate in the Quaker Pregrain Sweepstakes, fans are invited to head to the brand's Instagram page and tag a friend who they would like to crack open a canister with on the day of the game, and use the #QuakerPregrain and #Sweepstakes tags for their chance to be selected as a winner at random.
Trend Themes
1. Limited-edition Food Packaging - Opportunity for food brands to create limited-edition packaging, collaborating with popular events or occasions to boost sales.
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3. New and Fun Ways to Consume Healthy Food - Opportunity for health food brands to create new and whimsical ways for consumers to incorporate healthy food into their diet.
Industry Implications
1. Food and Beverage - Food and beverage brands have an opportunity to innovate their marketing strategy through fun and novel packaging and exciting social media campaigns.
2. Sports and Event Management - Companies involved in sports and event management could collaborate with food and beverage brands to offer unique food packaging that aligns with the event or occasion.
3. Healthy Lifestyle - Health food brands have the opportunity to create new and imaginative ways for consumers to embrace healthy eating habits, thereby enhancing their lifestyle.

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