Oatish is the debut product from Dancing Cow, a newly launched Indian plant milk producer, and it's on a mission to save cows. In fact, for every 10,000 liters of Oatish sold, Dancing Cow rescues a cow from the dairy industry so that the animal can live out the rest of its life in the company's own farm sanctuary. As part of this commitment, three trees are planted for every 100 liters sold and 5% of the company's profits go towards an NGO.
This alternative plant milk is made from a combination of oats, millet and mung beans and it speaks to consumers who want to invest in products that align with their personal values and contribute to positive change in the world. This shift reflects a growing awareness of the environmental impact of animal agriculture, as well as concerns around animal welfare and personal health.
Mission-Driven Alt Milks
For Every 10,000 Liters of Oatish Sold, a Cow is Saved
Trend Themes
1. Mission-driven Plant-based Foods - Dedicated to creating plant-based food products that align with consumers' personal values and contribute to positive change in the world.
2. Ethical Consumerism - Consumers making purchasing decisions based on personal values such as environmental impact, animal welfare, and social responsibility.
3. Environmental Awareness - Growing awareness of the negative impact of animal agriculture on the environment, leading to an increased demand for plant-based food alternatives.
Industry Implications
1. Plant-based Food Production - Opportunities for companies to create innovative plant-based food products with a positive social and environmental impact, appealing to consumers' values.
2. Sustainable Agriculture - Increasing demand for sustainably produced crops and alternative sources of protein, creating opportunities for companies to develop agricultural models that contribute to positive change.
3. Nonprofit Organizations - Growing awareness of social and environmental issues is leading to increased support for and opportunities to create nonprofit organizations that align with and support consumers' values.