The Oasis Aquashock sparkling water drinks have been unveiled as a new beverage lineup that will offer a different kind of refreshment option that is targeted at young adult consumers.
Featuring zero sugar, the drink comes in two flavor options including 'Chilled Cherry' and 'Spicy Raspberry,' which are cooling and fiery, respectively. This is achieved with the use of chili in the 'Spicy Raspberry' and cooling lime in the 'Chilled Cherry' option, which makes them unlike other sparkling drinks presently on the market to stand out amongst the competition.
The Oasis Aquashock sparkling water drinks were explained by Customer Marketing Director GB for CCEP, Simon Harrison, who said, "Flavored water is up 4% year-on-year and we’ve noticed a significant opportunity within the sector amongst young adults. Market research shows that this audience is looking for new products and excitement, and with its unique flavors, Oasis Aquashock is sure to help retailers further grow this sector."
Stimulating Sparkling Water Drinks
Oasis Aquashock Comes in Cooling and Fiery Flavor Options
Trend Themes
1. Flavored Sparkling Water - The growing trend of young adults looking for unique and exciting flavored sparkling water options presents opportunities for innovative companies to develop new, unexpected flavors and gain market share.
2. Functional Beverages - The Oasis Aquashock sparkling water drinks, featuring cooling and fiery flavors, offer a functional twist on traditional flavored water while catering to the health-conscious and adventurous consumer base.
3. Sugar-free Drinks - As more consumers seek out sugar-free drink options, companies can capitalize on the growing trend by offering innovative new flavors that cater to different consumer tastes and preferences.
Industry Implications
1. Beverage Industry - The Oasis Aquashock sparkling water drinks are an example of disruptive innovation within the beverage industry, providing a unique product that caters to a rapidly growing market of young adult consumers looking for new, exciting drink options.
2. Food Retail Industry - With flavored water sales on the rise, food retailers can benefit from expanding their product offerings to include innovative, functional beverages like Oasis Aquashock that appeal to the health-conscious, adventurous consumer base.
3. Marketing and Branding Industry - The success of Oasis Aquashock and its unique flavor options illustrates the importance of targeting specific consumer demographics and catering to their unique tastes and preferences in marketing and branding strategies.