ZEGNA works in collaboration with The Elder Statesman on the new Oasi of Cashmere range that is a love letter to Los Angeles. The range is full of apparel that is set to officially launch later this year in September. The main focus of the range was to highlight the duo's shared value of vertical craftsmanship.
To do so, the two highlight Ermenegildo Zegna Group fabric and yarn materials as the base of the range. Overall, it captures the masculine silhouettes true to ZEGNA and the Californian luxe of The Elder Statesman. Artistic Director at ZEGNA, Alessandro Sartori notes that "Dialogues like this allow us to add new layers to our world, finding other expressions to Oasi Cashmere. We worked on this collection completely together, merging our shapes with TES’s distinctive colors and all-pervading spontaneity."
California-Themed Collaborative Apparel
ZEGNA and The Elder Statesman Drop the Oasi of Cashmere
Trend Themes
1. Collaborative Apparel - More brands collaborating to create unique collections, merging their distinctive aesthetics and values.
2. Vertical Craftsmanship - Brands are emphasizing the quality of their materials and processes, showcasing their commitment to vertical craftsmanship.
3. Luxe Californian Style - The California lifestyle and aesthetic continue to inspire fashion collections worldwide.
Industry Implications
1. Fashion - This collection showcases the potential of merging different aesthetics and production processes to create unique pieces that capture the essence of two brands.
2. Textile and Yarn Manufacturing - Brands can showcase the quality of their materials and production processes by collaborating with other brands and designers to create unique collections.
3. Luxury Retail - The luxury fashion industry can take inspiration from the California lifestyle and aesthetic to create new collections that capture the spirit of the West Coast and appeal to a younger audience.