The OAMC Fall/Winter 2021 collection was recently showcased and it is inspired by the artwork and words of American graphic artist and painter Robert Rauschenberg. It spotlights his philosophy of "you begin with the possibilities of the material." The fashion label aims to decode this and explore ideas of combinations.
The artist was also very well known to mix materials together and the brand develops clothing that balance a special blend of colors, techniques, and materials. The seasonal capsule is then very juxtaposing, with the eclectic fuse of inspirations and mixtures that inform the pieces. Many designs are elevated with luxury materials including formal items such as trousers and leather jackets that have elastics and coulisse.
American Painter-Inspired Fall Fashion
The OAMC Fall/Winter 2021 Range Nods to Robert Rauschenberg
Trend Themes
1. Material Exploration Fashion - Fashion brands are exploring unconventional material combinations in their collections to create unique and eye-catching designs for consumers.
2. Art-inspired Fashion - Fashion designers are finding inspiration in the artwork of famous artists and using their designs to create unique and distinctive collections.
3. Luxury Comfortwear - Fashion brands are combining luxury materials with comfortable and relaxed silhouettes to create a new category of clothing that offers both comfort and luxury to consumers.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating unconventional material combinations and art inspirations in their collections to provide consumers with unique and desirable fashion choices.
2. Art - The art industry can collaborate with fashion designers to inspire and influence the creation of new designs based on well-known artists' work.
3. Luxury Goods - The luxury goods industry can expand their product lines by creating comfortable yet upscale pieces that cater to consumers who seek both comfort and luxury in their apparel choices.