The NYX Professional Makeup Pride 2021 Collection is arriving for this year's Pride Month and will offer consumers with a way to create an array of dazzling makeup looks.
The collection this year focuses on ballroom culture and conveys the community's sense of glamor using a series of eye-catching colors. The range includes the Metal Play Palette, the Shape Loud Liners, the Born to Glow Highlighter and the Epic Wear Liner Sticks.
The NYX Professional Makeup Pride 2021 Collection was announced by the brand on Instagram alongside its commitment to supporting LGBT organizations worldwide with a donation of $100,000. The cosmetic collection is available now online, but will only be around for a short while for consumers to pick up.
Fierce Pride Makeup Ranges
The NYX Professional Makeup Pride 2021 Collection is Ballroom-Themed
Trend Themes
1. Ballroom-themed Makeup Collections - Cosmetic brands can explore creating makeup collections that are inspired by specific cultural experiences or traditions, such as ballroom culture, to cater to a niche demographic.
2. Social Responsibility Campaigns - Brands can take a more proactive approach to social responsibility by dedicating a portion of their sales or revenue to supporting charitable organizations that align with their company values.
3. Time-limited Online Collections - Creating time-limited online collections can create a sense of urgency among consumers, leading to higher demand and potentially driving sales for cosmetic brands.
Industry Implications
1. Cosmetics and Beauty - Cosmetics companies can explore creating their own Pride makeup collections that cater specifically to the LGBT+ community, while also donating a portion of their sales to LGBT+ organizations worldwide.
2. Fashion and Entertainment - Fashion and entertainment businesses can collaborate with cosmetic brands to create makeup collections that tie into their own events or cultural experiences, such as ballroom-themed fashion shows.
3. E-commerce and Online Retail - Online retail businesses can take advantage of the time-limited nature of cosmetic collections to create targeted marketing campaigns that capitalize on the sense of urgency and drive sales.