Channeling one's inner Rainbow Brite or Jem pop star has never been easier thanks to the NYX Cosmestics Macaron Lippies collection. It is a line of lipsticks inspired by the delicious pastel pastries. Perfect for the summer season, they not only feed off of crazy 80s style, but also the overall mermaid look many bold women are embracing this year.
Comprised of 12 new colors ranging from pastels to neons, the NYX Cosmestics Macaron Lippies collection "is packed with pigment and has a satin matte finish for long-wearing resilience," as written on the brand's website. Embracing a weird and wonderful look for the season, this line encourages women to have a little fun while experimenting with their individuality. Summer has never been brighter.
Pastel Pastry Lipsticks
The NYX Cosmestics Macaron Lippies is Deliciously Colorful
Trend Themes
1. Pastel Pastry Lipsticks - Opportunity to capitalize on the trend of colorful and playful lipsticks inspired by pastel pastries.
2. Mermaid-inspired Makeup - Disruptive innovation opportunity to create makeup products that cater to the trend of embracing the mermaid look.
3. 80s Retro Style - Opportunity to develop retro-style cosmetics that cater to the growing popularity of 80s fashion and aesthetics.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of pastel pastry lipsticks to attract customers seeking playful and colorful makeup options.
2. Fashion - The fashion industry can develop mermaid-inspired makeup products and accessories to cater to the trend of embracing the mermaid look.
3. Beauty - The beauty industry can capitalize on the popularity of 80s retro style by creating makeup products and tutorials that cater to the aesthetic.