You may not feel like you're getting much out of your beverage if the bottle's looking a little sad, and the redesign of Nuun Sports Hydration packaging aims to keep its customers from falling asleep.
The Nuun brand asks athletes to "One Up Your Water" with a selection of electrolyte-enhanced drink tablets that replenish what came out of you during your workout. The product comes in an array of flavors, from Lemon-Lime and Citrus Fruit to Tri-Berry and Orange. Color-coding each tube according to the hue of the sourced fruit, the creatives at Creature behind the bottle branding go further to make the item stand out.
Bright boxes have been designed, which presumably contain a selection of four or so flavors. Infusing the logo and labeling with playful blocks of color and fluid lines, Nuun Sports Hydration packaging suggests a hint of the juicy taste to the eyes.
Pepped-Up Drink Branding
Nuun Sports Hydration Packaging Undergoes its Own Boost
Trend Themes
1. Color-coded Packaging - There is an opportunity for brands to use color-coded packaging to attract attention and communicate flavors or variants.
2. Playful Branding - Brands can embrace playful and creative branding to make their products stand out and appeal to consumers.
3. Functional Hydration Products - There is a growing trend in the market for functional hydration products that offer more than just water, providing electrolytes and other enhancements.
Industry Implications
1. Beverage Industry - The beverage industry can explore color-coded packaging and playful branding strategies to create unique product offerings.
2. Sports Nutrition Industry - The sports nutrition industry can tap into the trend of functional hydration by developing innovative products that cater to athletes' specific needs.
3. Package Design Industry - The package design industry can help brands incorporate color-coded packaging and playful branding elements to enhance product visibility and consumer appeal.