ChildLife makes many different nutritional supplements, including softgels, drops, powders and oils, and one of its newest products are branded as "non-gummy gummies." The ChildLife Essentials Multi Vitamin SoftMelts are free from artificial flavors, colors, gluten and sugar, yet kids are sure to appreciate the natural fresh orange flavor of the non-gummies.
The non-gummy gummies for kids ages one and up contain 10 vitamins and minerals to boost the metabolism, immune system functions and promote healthy cognitive functions. While benefit-packed gummies for kids are often the only way that's easy enough for kids to get extra nutritional support, these soft-melts offer a different way to support parents and kids alike.
At Natural Products Expo West, the uniquely formulated ChildLife Essentials Multi Vitamin SoftMelts were chosen as the Editors' Pick in the supplement category.
Soft-Melt Kids Supplements
These Nutritional Supplements for Kids are Called "Non-Gummy Gummies"
Trend Themes
1. Non-gummy Gummies - The non-gummy gummies trend presents an innovative opportunity for companies to offer attractive alternative supplement forms for kids without harmful additives or sugar.
2. Soft-melting Supplements - The soft-melt supplement trend presents an opportunity for companies to offer supplements with unique textures and flavors, expanding upon traditional supplement forms.
3. Natural Child Supplements - The natural child supplements trend presents an opportunity for companies to provide parents and children with nutritional support options free from harmful or synthetic ingredients.
Industry Implications
1. Health and Wellness - The health and wellness industry can take advantage of these trends by developing soft-melt and non-gummy gummy supplements with natural, nutritional ingredients for children.
2. Food and Beverage - The food and beverage industry can capitalize on these trends by incorporating attractive supplement options with unique textures and flavors into their products for children.
3. Pharmaceuticals - The pharmaceutical industry can utilize these trends by developing natural, child-friendly supplements that target specific health concerns and symptoms.