Plenty of protein drinks are designed to be a companion to workouts, but the new Skinnygirl Protein Nutrition Shakes appeals to young women who like to strike a balance between living a healthy lifestyle and indulging every once in a while.
These protein-rich and gluten-free Nutrition Shakes come in decadent flavors like Rich Chocolate Brownie and Vanilla Bean Sundae, providing 12 grams of protein with only about 80 calories. In a single serving, there's also about three grams of fiber without any sugar.
These Skinnygirl Nutrition Shakes were also launched alongside a line of Protein Bars. As new additions to Bethenny Frankel's product line, these options make it easy for women to get a fix of protein on the go.
Dessert Nutrition Shakes
Skinnygirl's Protein Drinks Taste Like Chocolate Brownies and Ice Cream
Trend Themes
1. Decadent Protein Drinks - Opportunity for creating protein drinks that taste like indulgent desserts, appealing to young women seeking a balance between health and indulgence.
2. Gluten-free Nutrition Shakes - Opportunity for developing gluten-free protein drinks that cater to the growing demand for gluten-free products.
3. Convenient Protein Snacks - Opportunity for creating protein bars and shakes that provide a quick and easy source of protein for active individuals on the go.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity for companies in the food and beverage industry to create innovative protein drinks and snacks.
2. Health and Wellness - Disruptive innovation opportunity for companies in the health and wellness industry to create protein shakes and bars that align with consumers' desire for balancing health and indulgence.
3. Fitness and Sports Nutrition - Disruptive innovation opportunity for companies in the fitness and sports nutrition industry to develop protein products that cater to the evolving needs and preferences of their target audience.