When one purchases a jar of nut spread, it is expected that it will taste like creamy cashews, roasted almonds, or any other nuts that are used in the making of these products. But now, Legendary Foods is spicing up this category by producing naturally flavored nut butter products that take inspiration from delectable dessert flavors. Varieties include Apple Pie, Cinnamon Bun, Pecan Pie and Peanut Butter Cups.
These flavored nut spreads boast no added sugars or artificial flavorings, even though they take after indulgent desserts.
As many consumers are now looking for plant-based sources protein, nut-based products are being introduced as flavorful, satisfying options that can be easily eaten on as a mid-day treat or a pre-workout snack. The sweet flavors that Legendary Foods' nut butter products come in make them even more desirable for guilt-free snacking.
Dessert-Inspired Nut Spreads
Legendary Foods' Nut Butters are Flavored to Taste Like Sweet Treats
Trend Themes
1. Dessert-inspired Nut Spreads - Disruptive innovation opportunity: Creating more innovative and indulgent flavors of nut spreads that cater to consumers' desire for guilt-free snacking.
2. Plant-based Protein - Disruptive innovation opportunity: Developing new nut-based products that offer high protein content to cater to the growing demand for plant-based protein sources.
3. Natural and Healthy Snacks - Disruptive innovation opportunity: Manufacturing nut butter products that are free from added sugars and artificial flavorings to meet the increasing consumer preference for natural and healthy snack options.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity: Expanding the range of flavored nut spreads and introducing unique and creative dessert-inspired flavors to capture a larger market share.
2. Health/wellness and Fitness - Disruptive innovation opportunity: Collaborating with fitness brands to position flavored nut spreads as a convenient and nutritious pre-workout snack option for health-conscious consumers.
3. Alternative Snack Market - Disruptive innovation opportunity: Tapping into the growing alternative snack market by marketing dessert-inspired nut butter products as guilt-free indulgence options for consumers seeking healthier snack alternatives.