Knowing many health-conscious consumers are now interested in wholesome foods that fuel them with healthy fats and natural energy, New Zealand's Tasti Foods launched a range of nut butter bars that boast indulgent textures. Simultaneously smooth, crispy and creamy, the bars combine a variety of textures like nut butter with crunchy nuts, oats and chocolate. To perfectly capture the sensory experience of the product, the brand developed its own language to communicate the "smoothlicreamy" qualities of the product. This language is also represented visually by ultra close-up product shots that show off the many components of the snack bars.
The brand's nut butter bars are offered in varieties like Peanut Butter & Berry, Peanut Butter & Almond and indulgent Peanut Butter & Salted Caramel.
Chunky Nut Butter Bars
Tasti Foods' Texture-Rich Snack Bars are Branded as "Smoothlicreamy"
Trend Themes
1. Texture-rich Snacks - Opportunity for food companies to innovate by combining contrasting textures in snack products.
2. Indulgent Health Foods - Opportunity for food companies to offer wholesome snacks with indulgent flavors and textures.
3. Sensory Language - Opportunity for brands to create and utilize sensory language that represents the texture and flavor of their products.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create new snack products with textural contrasts and indulgent flavors.
2. Marketing and Advertising - Opportunity for marketing and advertising companies to develop and utilize sensory language and visual representations in campaigns.
3. Nutrition and Wellness - Opportunity for nutrition and wellness companies to promote and endorse these kinds of texture-rich, indulgent snacks with wholesome ingredients.