Lexi Boling looks like a mermaid who's washed up to shore in the 'Sirène' editorial for Numéro China's June 2014 issue -- but looks can be deceiving.
Mermaids are closely associated with sirens. In Greek mythology, a siren refers to a creature who is both incredibly beautiful and incredibly dangerous. The original "femme fatale," the sirens lured sailors to their death with their enchanting music. Though Boling looks harmless upon first glance -- she wears soft pink hair and a peaceful expression -- one is immediately reminded of these sensual water nymphs. You can't help but be drawn in by her intoxicating serenity, which is only further enhanced by the turquoise waters she is partially submerged in.
The editorial was styled by photographer Lauie Bartley and styled by fashion editor Felipe Mendes.
Floating Siren Editorials
Lexi Boling Stars in the Numéro China June 2014 Issue
Trend Themes
1. Mermaid-inspired Fashion - There is an opportunity for fashion brands to create mermaid-inspired clothing and accessories that capture the essence of enchanting water nymphs.
2. Siren Beauty - The beauty industry can introduce makeup and skincare products that enhance a seductive and captivating siren-like appearance.
3. Underwater Photography - Photographers can explore underwater photography as a trend, creating visually stunning images like the 'Sirène' editorial.
Industry Implications
1. Fashion - The fashion industry can capitalize on the mermaid-inspired trend by designing and producing clothing, accessories, and swimwear that embodies the allure and mystery of sirens.
2. Beauty - Beauty brands can develop and market products that help individuals achieve a siren-like beauty, focusing on captivating and alluring aesthetic.
3. Photography - The field of underwater photography offers innovative opportunities for photographers to capture unique and captivating images, exploring the beauty of the underwater world.