Nuinani was founded in 2011 by Adam and Ben Worrel, who are brothers. It's a organic apparel brand based in Hawaii -- and well, you can tell. "Intentional living" is the name of the game here, as the brand was designed as a response to mass-produced consumerism. Everything is individualized and based on a DIY ethos to the social business. For instance, each tag is handstiched, which is done in an attempt to show that your piece wasn't just run through a machine
"Nuinani donates 5% of every sale to Children’s Hunger Fund," writes Soco Marketplace on the social business. "They are also a part of 1% For Humanity, a movement of businesses dedicated to funding non-profit groups."
Contact Information
Nuinani website
Nuinani on Facebook
Nuinani on Twitter
Craft-Based Apparel
Nuinani is a Hawaiian Business with Organic Material and a DIY Ethos
Trend Themes
1. Craft-based Apparel - Nuinani's approach to creating individualized pieces through organic materials and a DIY ethos creates a trend towards craft-based apparel that focuses on intentional living and sustainability.
2. Socially Conscious Fashion - Nuinani's commitment to donating 5% of every sale to Children's Hunger Fund and being part of 1% for Humanity movement demonstrates a trend towards socially conscious fashion and ethical consumerism.
3. Sustainable Fashion - Nuinani's use of organic materials and emphasis on intentional living represents a trend towards sustainable fashion and socially responsible production methods.
Industry Implications
1. Apparel Industry - The apparel industry can capitalize on Nuinani's trend towards craft-based fashion and ethical consumerism by incorporating sustainable materials and creating individualized pieces.
2. Social Impact Industry - Nuinani's focus on socially responsible production through its commitment to donating part of every sale to charity and joining the 1% for Humanity movement provides an opportunity for the social impact industry to work with fashion brands in creating sustainable and impactful business models.
3. Sustainability Industry - Nuinani's use of organic materials and emphasis on intentional living presents an opportunity for the sustainability industry to work with fashion brands in promoting sustainable production methods and eco-friendly materials.