Nue Gallery had the tricky task of establishing its brand and trying to differentiate it from other jewelry companies, so they turned to students and created a challenge to design the new packaging format. The winner of the Nue Gallery design challenge was Kristy Birtwistle, a graphic design and illustrator from Victoria University, Australia.
The challenge to create modern, sleek and elegant design for Nue Gallery was met with this geometrical origami-style packaging. The packaging for the design "came from the idea of light refracting off of a diamond, which also gave the package its shape and unique opening mechanism," according to the site.
The design is a pyramid when fully wrapped, but once opened, it blooms to reveal a rather lifelike finger exhibiting the ring.
Blooming Jewelry Boxes
Nue Gallery Competition Winner Creates New Package for Diamonds
Trend Themes
1. Geometrical Origami-style Packaging - The trend of using geometrical origami-style packaging provides an innovative and visually appealing way to showcase products.
2. Light Refraction-inspired Designs - Designs inspired by the concept of light refracting off a diamond offer a unique and eye-catching packaging solution that stands out in the market.
3. Interactive Packaging Experiences - Interactive packaging experiences, like the blooming jewelry box, create a memorable and engaging process for customers that can elevate brand perception.
Industry Implications
1. Jewelry Industry - The jewelry industry can leverage geometrical origami-style packaging to enhance the presentation of their products, creating a luxurious and modern brand image.
2. Graphic Design Industry - The graphic design industry has an opportunity to explore light-refraction-inspired designs in packaging, providing unique solutions that captivate consumers.
3. Luxury Goods Industry - Interactive packaging experiences, like the blooming jewelry box, have the potential to disrupt the luxury goods industry by creating memorable unboxing moments that enhance the overall brand experience.