Chinese streetwear brand MYGE unveiled its latest Spring/Summer 2018 collection entitled 'NU POWER.' The label's seasonal offerings are introduced in a simplistic lookbook, full of colorful garments and colorblocked details. The new range focuses on "new power" by delivering a selection of graphic designs full of lo-fi imagery and cartoon characters. The capsule is comprised of sweaters, t-shirts, bags, tracksuits and jackets.
The new MYGE NU POWER collection takes on essential streetwear silhouettes for a warmer season, adorned with colors including neon yellow, red, blue, pink, green, white and black. The most notable element of the NU POWER capsule is the wide range of patterns that include real tree camo prints, a cheetah print and reflective stripe details.
Neon-Accented Spring Apparel
MYGE's New Collection for SS18 is Entitled 'NU POWER.'
Trend Themes
1. Neon-accented Apparel - Opportunity for businesses to incorporate neon accents into their spring collections for a fresh and vibrant look.
2. Graphic Designs - Potential for companies to create graphic designs with lo-fi imagery and cartoon characters to appeal to younger demographics.
3. Colorblocked Details - Possibility for brands to experiment with colorblocking techniques to add visual interest and modernize their collections.
Industry Implications
1. Streetwear - Disruptive innovation opportunity for streetwear brands to infuse bright neon colors and eye-catching patterns into their collections.
2. Fashion - Opportunity for fashion brands to embrace graphic designs and colorblocked details as trendy elements in their seasonal collections.
3. Apparel Manufacturing - Potential for apparel manufacturers to incorporate neon accents, graphic designs, and colorblocked details into their production processes to meet the demand for trend-driven clothing.