National Public Radio for music? In the change-or-die mindset, NPR has launched a forward thinking music site. Archives of live concerts, live streams from stations that know the genre they play, a music blog, and a fascinating project where a songwriter has 48 hours to make music.
Implications - NPR online is the perfect tool for today's modern music consumer. By making the most of digital music storage, the site will definitely find warm reception among fans who are increasingly looking for new and creative ways to access the music and artists that they love without having to fool around with packaging, CDs or bulky music players. Well done, NPR!
Dynamic, Wide Ranging Music Site
NPR Online
Trend Themes
1. Digital Music Storage - The trend towards digital music storage presents an opportunity for music sites like NPR Online to provide fans with easy access to their favorite artists without the need for physical media.
2. Live Streaming - The rise of live streaming technology allows music sites like NPR Online to offer real-time concerts and performances, giving fans the opportunity to experience the energy of a live event from the comfort of their own homes.
3. Collaborative Songwriting - The concept of collaborative songwriting, as demonstrated by NPR's project where a songwriter has 48 hours to make music, provides a disruptive innovation opportunity for artists and platforms to create unique and spontaneous musical experiences.
Industry Implications
1. Music Streaming - The music streaming industry can leverage the trend of digital music storage and live streaming to offer consumers a comprehensive and immersive music experience.
2. Concert Promotion - Concert promotion companies can capitalize on the rise of live streaming technology and partner with music sites like NPR Online to reach larger audiences and provide virtual concert experiences to fans around the world.
3. Creative Collaboration Platforms - Platforms that facilitate collaborative songwriting and music creation, inspired by NPR's project, have the potential to disrupt traditional music production processes and enable artists to connect and create in new ways.