South Korean internet corporation Naver Corp. has collaborated with LINE NEXT to launch NOW.Drops. NOW.Drops is a platform dedicated to offering customized minted NFTs of South Korean artists featured on NOW, Naver’s audio and video streaming platform. Users can mint and preserve the exclusive videos of their preferred artists, purchase "crystals," and utilize LINE’s e-wallet DOSI to make payments and log in.
To celebrate the official launch of NOW.Drops, Kpop girl group NMIXX held a special concert on NOW and hosted an airdrop event on the platform.
The popularity of K-pop NFTs can be attributed to a combination of factors, including fan passion, the desire for exclusivity, and new revenue streams. By creating unique digital items that fans are willing to pay for, artists and companies can generate additional income and monetize their fan base in new ways.
Customized Kpop NFTs
Naver and LINE NEXT Launch an NFT Platform Called NOW.Drops for Kpop Fans
Trend Themes
1. Customized Nfts - The growing popularity of customized NFTs in the entertainment industry presents an opportunity for businesses to offer exclusive digital items that fans are willing to pay for.
2. E-commerce Transaction Platforms - As NFT transactions become more common, there is a need for secure and reliable e-commerce transaction platforms that support various payment methods and allow for easy minting and trading of NFTs.
3. Blockchain-based Ticketing Systems - The use of NFTs in the music industry can also lead to the development of blockchain-based ticketing systems that provide more secure and transparent ticketing solutions for fans and artists alike.
Industry Implications
1. Entertainment - With the increasing popularity of NFTs in the entertainment industry, companies can tap into new revenue streams by offering exclusive digital items and experiences to fans.
2. E-commerce - The demand for secure and reliable e-commerce platforms that support NFT transactions presents an opportunity for businesses to develop innovative solutions that cater to the needs of NFT buyers and sellers.
3. Blockchain - The use of blockchain technology in NFTs and ticketing systems presents disruptive innovation opportunities in terms of transparency, security, and efficiency in the music and entertainment industry.