London-based fashion label NOUNION introduces its third collection designed for the Fall/Winter 2020 season and this time, the brand explores themes and concepts of immortality. The collection challenges societal norms through "building and destruction in the context of evolution in its pure form."
It dives into concepts of transformation itself and translates that through experimental silhouettes and constructions made to be asymmetrical. This can be seen across items including the shirts and coats that have uneven collars on each side. There are also pants in the capsule that have ties, button fastenings, and zippers that are done in an unconventional manner. Rounding out the seasonal capsule are neon graphics on shirts and varsity and track jackets with contrast details and mixed fabrication.
Immortality-Themed Fall Fashion
NOUNION Unveils Its FW20 Collection Full of Asymmetrical Looks
Trend Themes
1. Immortality-inspired Fashion - Fashion designers can explore the concept of immortality and create collections or pieces that challenge societal norms through unconventional designs and asymmetrical constructions.
2. Experimental Silhouettes - Designers can create unique asymmetrical constructions and unconventional fastenings to challenge traditional designs and create experimental silhouettes.
3. Mixed Fabrication - Incorporating contrasting and unconventional fabrics in clothing items such as varsity and track jackets can add a modern touch to traditional pieces.
Industry Implications
1. Fashion - Designers can take inspiration from immortality and experiment with unconventional designs and silhouettes to create unique pieces and challenge traditional fashion norms.
2. Textile - Textile manufacturers can experiment with new fabric combinations and engineering techniques to create fabrics that work well with unconventional designs and methods of construction.
3. Retail - Retailers can capitalize on the trend of experimental silhouettes and mixed fabrications by offering unique garments that cater to consumers who desire modern and unconventional clothing items.