If you’ve ever driven through miles and mile of farmland, you know how monotonous it is. Corn or soybeans as far as the eye can see, with an occasional barn thrown in. Svein Møxvold decided to add some color.
He wrapped hay bales in plastic, painted them Pepto-Bismol-Pink, and put them back into their native environment.
Implications - Whether they reside in the city or the country, today's consumer is constantly seeking ways to add an element of fun to their daily lives. The chaotic nature of society creates an unshakable urge to break free and let loose in a consumer; products that provide that opportunity yet still allow for the smooth function of daily life are sure to please.
Pink Hay Bales
Pepto-Bismol Prairie Decor
Trend Themes
1. Colorful Farm Decor - Creating vibrant and eye-catching decorations for farmland can add an element of fun and visual appeal to rural areas.
2. Consumer Desire for Fun - Consumers are increasingly seeking products and experiences that bring joy and excitement into their daily lives.
3. Balancing Functionality and Fun - There is a growing demand for products that offer both practicality and entertainment value, allowing consumers to embrace playfulness without sacrificing functionality.
Industry Implications
1. Agriculture - The agriculture industry can explore creative ways to incorporate colorful and vibrant elements into their operations, such as using painted hay bales as decorative features on farms.
2. Consumer Goods - Companies in the consumer goods industry can develop and market products that provide opportunities for fun and excitement in daily life, aligning with consumers' desire for joyful experiences.
3. Event Planning and Decor - The event planning and decor industry can create unique and vibrant designs for both rural and urban settings, catering to the growing demand for visually appealing and fun environments.