The signature Air Jordan 1 'Not For Resale' sneakers made their debut last month with a captivating finish of black and yellow tones. The latest iteration of the silhouette is complete in a colorway along with text graphics designs. The new tonal version is complete in Sail, black and Varsity Red -- the Sail hue adorns the perforated toe area, side panels and midsoles. The Varsity Red completes the outsoles and wraps around the ankles, whereas the black tone surrounds the lacing system, Swoosh, heel and tongue.
The text graphics found throughout the model include "No Photos" around the heels, "Wear Me" on the tongue and "Not For Resale" on the midsole.
The sneakers dropped on November 7th online at Nike and at select Jordan Brand stockists.
Graphic-Informed Sneakers
The Air Jordan 1 'Not For Resale' Sneakers Received a Tonal Makeover
Trend Themes
1. Tonal Sneakers - Opportunity to create unique sneaker designs using a single color palette.
2. Text Graphics - Potential to incorporate text-based designs on various products to add visual interest.
3. Limited Edition Releases - Disruptive potential to create hype and exclusivity through limited edition sneaker drops.
Industry Implications
1. Footwear - Opportunity for footwear brands to innovate and stand out through unique design elements.
2. Fashion - Fashion industry can explore the use of text graphics across different clothing and accessory items.
3. E-commerce - Online retailers can leverage limited edition releases to drive traffic and sales.