Words are powerful, and with this new Not Acceptable R-word PSA, creators Spot On are hoping people rid themselves of diminutive inappropriate language once and for all.
The ad features a group of people expressing their feelings towards racist and homophobic remarks that have been said to them, but in telling their stories, they too must use those highly controversial words. The ad continues by stating that if this kind of language is inappropriate in society, then so too is condescending language used towards people with mental disabilities as that kind of language is equally degrading and distasteful.
It’s actually quite admirable that television censors have allowed this commercial to be aired despite its racy language since the importance of the PSA’s message is insurmountable. You can see the Not Acceptable R-word PSA online and on television sets.
Shocking Prejudice PSAs
Not Acceptable R-word PSA Transcends Censors' Seal of Approval
Trend Themes
1. Elimination of Inappropriate Language - The trend towards removing derogatory speech in public messaging opens up opportunities for more socially responsible marketing campaigns.
2. Increased Social Awareness Messaging - The trend towards public service announcements promoting awareness of discrimination especially on mental disabilities opens new prospects for social change agents.
3. Public Service Advertising - The continuing trend towards public service advertising provides an avenue for companies to promote a positive brand image.
Industry Implications
1. Media and Entertainment - The media and entertainment industry has an opportunity to produce more socially conscious advertising and entertainment content.
2. Social Advocacy Groups - Social advocacy groups stand to benefit from the increased attention to issues of discrimination especially on mental disabilities.
3. Marketing and Advertising - The marketing and advertising industry can focus on formulating anti-discriminatory campaigns that can rebrand clients in a more socially responsible and progressive light.