Bored at a bus stop? Just missed the train? ‘Not A Magazine’ is a magazine with a prime audience of public commuters and inquisitive pedestrians. Each issue appears as a 1.5m by 2m billboard poster around Sydney and Melbourne. The magazine, which is also issued on the walls of some local trendy bars, art galleries and coffee houses, is a fusion of feature articles and art work.
It is designed to be much more environmentally friendly than standard business model of the magazine industry. It looks fun and edgy, presented by the comic style illustration and cross words and comments spaces attract people to interact with the wall mounted mag.
"It uses the city as a canvas and brings reading to life. Approach it from any angle; bend down curiously; lean in for a closer look; embark on a treasure hunt to find a story that ends in another location", says the team.
Time-pressed readers are encouraged to take the magazine with them by a photographing it on their mobile phone; perfect for night time reading.
Street Wall Magazines
'Not A Magazine' on the Walls of Sydney
Trend Themes
1. Interactive Street Magazines - Opportunity for disruptive innovation in creating interactive and engaging magazines that are installed in public places like bus stops and train stations.
2. Eco-friendly Magazines - Opportunity for disruptive innovation in producing magazines that have a minimal carbon footprint and are made from sustainable materials.
3. Mobile Reading - Opportunity for disruptive innovation in creating mobile-friendly magazines that can be easily accessed and read on mobile devices like smartphones and tablets.
Industry Implications
1. Publishing Industry - The publishing industry can adopt the idea of installing magazines in public places to increase readership and engagement.
2. Advertising Industry - The advertising industry can implement the idea of creating interactive billboards that offer both advertising and editorial content to engage with audiences.
3. Hospitality Industry - The hospitality industry can adopt the idea of installing magazines in trendy bars, coffee houses, and art galleries to enhance customer experience and engagement.