For the summer months and during wedding season, the female-designed Canadian lingerie brand Siella calls attention to its no-show underwear line.
The No-Show Collection includes a bralette, bodysuits, different underwear silhouettes, and biker shorts. Available in Coffee Bean, Maple Sugar, Toffee, and Black colorways, the designs set themselves apart with their seamless construction, laser-cut edges, and performance-driven material use. Each product in the no-show underwear range makes use of "a unique nylon blend that offers 300% stretch," ensuring ultimate comfort and versatility. Siella's no-show underwear collection figures as a "hassle-free wardrobe problem solver for summer brides, bridesmaids, and anyone with a silky dress in their closet."
In the month of May, Siella ran a charitable initiative donating one pair of underwear to Women's Shelters Canada for each unit sold.
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Trend Themes
1. No-show Underwear - The no-show underwear trend provides opportunities for brands to innovate by developing new and improved materials and design techniques for ultimate comfort and versatility.
2. Charitable Initiatives - The rising trend of brands running charitable initiatives presents opportunities for companies to differentiate themselves and connect with socially conscious consumers while giving back to important causes.
3. Seamless Construction - The seamless construction trend offers opportunities for brands to improve upon the design and production of undergarments for ultimate comfort and function without sacrificing style.
Industry Implications
1. Lingerie - The lingerie industry can capitalize on the no-show underwear trend by incorporating seamless construction and innovative materials to provide customers with highly comfortable and versatile undergarments.
2. Socially Responsible Brands - Brands with a focus on social responsibility can gain a competitive edge by incorporating charitable initiatives into their business model and advocating for important causes.
3. Fashion - The fashion industry can benefit from the seamless construction trend by incorporating similar design techniques and materials into clothing, resulting in more comfortable and functional garments without sacrificing style.