The North Face and BEAMS joined forces to drop a series of apparel for the Summer 2018 season. The outdoor label and Japanese brand have previously worked together before on a bold range and continue the same alignment with their latest collaboration. The collection is comprised of a series of outerwear, with each piece infused with technical specs that are designed to be venturing out in the wild for activities such as trekking, climbing and paddleboarding. The capsule includes vests, t-shirts, shorts and caps.
The waterproof utility shorts are definitely the highlighting item of the collection, as well as the cap -- it has five panels constructed from breathable mesh materials for ventilation. Additionally, all items boast graphic branding details from both labels and are offered in four colorways -- tan, black, purple and turquoise.
The collaborative collection will be available beginning June 26th at select BEAMS retail locations.
Breathable Outdoor Apparel
The North Face and BEAMS Joined for a Summer 2018 Collection
Trend Themes
1. Technical Outdoor Apparel - There is an opportunity for disruptive innovation in developing outdoor apparel with advanced technical features for activities such as trekking, climbing, and paddleboarding.
2. Collaborative Capsule Collections - The collaboration between outdoor brands and fashion brands presents an opportunity for disruptive innovation in creating limited-edition capsule collections that merge functionality and style.
3. Breathable Mesh Materials - The use of breathable mesh materials in apparel offers a disruptive innovation opportunity to enhance ventilation and comfort in outdoor clothing.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry should explore the opportunity to develop more technical and breathable clothing for outdoor activities.
2. Fashion - The fashion industry can disrupt the market by collaborating with outdoor brands to create limited-edition capsule collections that combine style and functionality.
3. Sports and Outdoor Retail - Sports and outdoor retail stores can benefit from offering collaborative collections like the one between The North Face and BEAMS to attract outdoor enthusiasts looking for innovative apparel.