The Norse Projects ARKTISK collection is a line of technical, utilitarian outerwear styles for adventurers to depend on when partaking in a range of outdoor activities.
The collection, which translates to arctic from Danish, is a sub-brand of styles including down jackets, parkas, field coats and knitwear that are all crafted with a series of proprietary materials. The Expedition Parka, for example, is made with GORE-TEX on the exterior and ALLIED's RENU for the down, while the Rokkvi 6.0 Parka has the Pertex Shield. The collection will also feature a range of socks, hats and beanies.
The Norse Projects ARKTISK collection is priced starting at $35, but goes all the way up to $1,580 for the Expedition Parka. Several pieces in the collection aren't available just yet, but will be arriving on a rolling basis.
Technical Utilitarian Outerwear
The Norse Projects ARKTISK Collection Uses Advanced Materials
Trend Themes
1. Technical Utilitarian Outerwear - The rise of technical fabrics and utilitarian design in outdoor apparel presents opportunities for brands to innovate and differentiate their offerings.
2. Proprietary Materials for Outerwear - Developing and utilizing proprietary materials in outerwear, such as ALLIED's RENU and Pertex Shield, can provide a competitive advantage and attract the attention of consumers seeking high-performance and innovative products.
3. AR and Smart Features in Outerwear - Integrating augmented reality and smart features, such as temperature control and location tracking, in technical outerwear can provide added value and convenience for consumers engaging in outdoor activities.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can benefit from the rising demand for technical fabrics and utilitarian design, as well as the incorporation of proprietary materials and smart features to stay competitive and meet consumer needs.
2. Textiles and Materials - As the outdoor apparel industry continues to prioritize technical performance, there is an opportunity for textile and materials companies to develop and offer new and innovative fabrics for use in outerwear.
3. Adventure Tourism - As consumers increasingly seek out outdoor experiences and activities, the adventure tourism industry can benefit from partnering with outdoor apparel brands to provide high-performance and innovative gear for their customers.