Nordstrom's 'Reserve Online and Try In-Store' service has been extended to 40 stores across the United States, following the success of its six-store trial.
The service enables consumers to browse through the retailer's mobile app, selecting items they'd like to try on. When the selected item becomes available in stores, the app will notify the consumer, effectively reserving the clothing piece. The app's second notification will inform the consumer where they can find a designated in-store changing room, where their clothes are waiting to be tried on. The Reserve Online and Try In-Store service merges the convenience of online shopping with an efficient, personalized in-store experience.
The digitization of Nordstrom's store aims to amend the alarming online return rate, which is as high as 50%.
Digitized In-Store Experiences
Nordstrom's 'Reserve Online and Try in Store' Service Has Expanded
Trend Themes
1. Mobile App Shopping - The success of Nordstrom's 'Reserve Online and Try In-Store' service shows the growing trend of using mobile apps for convenient shopping experiences.
2. In-store Personalization - Nordstrom's digitized in-store experience highlights the trend of providing personalized shopping experiences within physical retail spaces.
3. Reducing Online Return Rates - The digitization of Nordstrom's store addresses the disruptive opportunity of reducing high online return rates through improved in-store experiences.
Industry Implications
1. Retail - The success of Nordstrom's digitized in-store experience demonstrates the potential for other retail brands to improve their customer experience through digital innovations.
2. Mobile Applications - The growth of mobile app shopping, as seen with Nordstrom's 'Reserve Online and Try In-Store' service, presents opportunities for companies in the mobile application development industry.
3. E-commerce - Nordstrom's focus on reducing online return rates through an enhanced in-store experience highlights the potential for disruptive innovation within the e-commerce industry.