One might think of the movie Momento with a glance at this Noopept Everlasting Memory ad, but the humor behind the ridiculous image has a hint of unfortunate truth. The human mind is constantly erasing information, often at a rate greater to the accumulation of knowledge, to the point where simple tasks occasionally prove tricky.
The Milk agency of Moscow created this single print to promote a nootropic drug which improves the cognitive performance of the brain. It can apparently ameliorate attention and enhance memory so that one would have little need for helpful reminders.
Depicting a simple sticky note on a refrigerator door would have more familiarly demonstrated the message behind this Noopept Everlasting Memory ad, however, the image of a man with inked arms establishes a greater extreme of inept recognition. Revealing a need to permanently etch the location of one's keys and a wife's birthday into one's skin, this picture is all the more memorable to consumers.
Tattooed Memo Marketing
This Noopept Everlasting Memory Ad Does Away with Written Reminders
Trend Themes
1. Cognitive Enhancement - Disruptive innovation opportunity: Develop new technologies or drugs that improve cognitive performance and memory.
2. Memory Optimization - Disruptive innovation opportunity: Create products or strategies that enhance memory retention and reduce forgetfulness.
3. Unconventional Marketing - Disruptive innovation opportunity: Explore alternative and attention-grabbing advertising methods to make a lasting impression on consumers.
Industry Implications
1. Pharmaceutical - Disruptive innovation opportunity: Explore the development of new nootropic drugs with advanced cognitive enhancement capabilities.
2. Technology - Disruptive innovation opportunity: Invent novel memory optimization solutions through the use of technology, such as memory-enhancing devices or apps.
3. Advertising & Marketing - Disruptive innovation opportunity: Pioneer unconventional and memorable marketing campaigns that capture consumers' attention and leave a lasting impact.