The nonnative Spring/Summer 2019 collection brings in an eclectic inspirational theme, drawing cues from the east and west to highlight hunting and safari adventures. There is a prominent element of Americana sportswear along with 90s-themed luxury fashion. Whilst staying true to the label's Japanese-rooted designs, there is the incorporation of utility concepts that offer functional structures.
The color palette features hues of pink, navy blue, and beige to offer muted tones with a slight pop. A notable design is the Liberty of London print that is found on the safari suit, representing dried fruits, flowers, and spice that are often traded on the silk road. Additional pieces include outerwear, trousers, henley neck shirts, collarless shirts, and more. There is also a selection of jewelry pieces and sunglasses offered to accompany the apparel.
Safari-Inspired Casual Fashion
The nonnative Spring/Summer 2019 Range is Hunting and Safari Themed
Trend Themes
1. Hunting and Safari-inspired Fashion - Disruptive innovation opportunity in eco-friendly materials and designs for sustainable outdoor wear.
2. Americana Sportswear-inspired Fashion - Disruptive innovation opportunity in tech-infused sportswear designs that offer performance and style.
3. Utility-inspired Fashion - Disruptive innovation opportunity in smart-functional clothing that offers versatility and practicality.
Industry Implications
1. Fashion and Apparel Industry - Opportunity for designers and manufacturers to offer sustainable, tech-infused and smart-functional clothing.
2. Outdoor Industry - Opportunity for outdoor gear and equipment manufacturers to explore eco-friendly materials and designs.
3. Accessories Industry - Opportunity for jewelers and eyewear manufacturers to offer accessories that compliment the safari-inspired fashion trend.