Japanese menswear label Nonnative's Fall/Winter 2014 collection is featured in the latest issue of GRIND magazine.
Like the last collection, which featured handsome fisherman in a video lookbook format, this collection is a little rough around the edges. This time around, it focuses on the rugged countryman -- a hands-on type of guy who isn't afraid to get their hands dirty.
The offerings are made to weather the elements, allowing the wearer to look and feel good as they spend time in the great outdoors. There's nothing quite like a breath of fresh air in the country, is there? If you're someone who fits the description, then the Nonnative Fall/Winter 2014 collection is definitely one you should check out!
Roughhewn Menswear Collections
The Nonnative Fall/Winter Collection is for Outdoorsy Gentlemen
Trend Themes
1. Roughhewn Menswear - Opportunity for designers to create collections that appeal to the rugged, outdoorsy man.
2. Country Chic - Brands can focus on creating clothing lines that bring fashion to the functional and rugged.
3. Nature-inspired Fashion - Increasing demand for collections that are inspired by nature and can withstand the elements.
Industry Implications
1. Fashion Retail - Retailers can showcase roughhewn collections that appeal to the market of outdoors-loving men.
2. Outdoor Recreation - Opportunity to create apparel that caters to the functionality and durability requirements of outdoor enthusiasts.
3. Eco-friendly Fashion - Demand for environmentally conscious brands that focus on producing sustainable clothing that can be worn in rugged environments.