Trader Joe's new non-dairy frozen dessert is free from any kind of milk or cream, yet it is said to have a texture that's as creamy as ever thanks to the inclusion of oat milk. The Strawberry Oat Frozen Dessert boasts a base of crushed oats and water, which is enhanced with other simple ingredients like tapioca syrup, coconut oil and agave as a plant-based and natural sweetener.
To further enhance the creamy frozen treat, Trader Joe's included candied strawberry pieces and almond brittle for added taste and texture. Ingredient-conscious consumers will also appreciate that that pink tint of the frozen treat naturally comes from strawberries, beet juice and annatto.
Following the rise of oat milk beverages, oat milk desserts are appealing to consumers who are looking for texture-rich treats.
Frozen Oat Milk Desserts
Trader Joe's Non-Dairy Frozen Dessert Features Creamy Oat Milk
Trend Themes
1. Oat Milk Desserts - As oat milk continues to grow in popularity, there is a disruptive innovation opportunity for creating unique and flavorful oat milk-based dessert options.
2. Non-dairy Frozen Treats - With the increasing demand for non-dairy options, there is a disruptive innovation opportunity for creating more delicious and creamy non-dairy frozen dessert options such as this one from Trader Joe's.
3. Plant-based Sweeteners - As consumers continue to seek natural sweeteners, there is an opportunity for disruptive innovation in developing new plant-based sweeteners that can be incorporated into frozen desserts and other products.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of oat milk desserts by creating new and innovative products for the growing demographic seeking non-dairy and plant-based options.
2. Grocery Retail - Grocery retailers can take advantage of the demand for non-dairy frozen desserts by introducing products like Trader Joe's oat milk-based frozen dessert and other similar products to meet the needs of their consumers.
3. Food Service - Food service companies can offer unique and delicious oat milk dessert options to customers who want to try something different and healthier from traditional dairy desserts.