Last summer, Ghia launched its signature non-alcoholic aperitif and the brand is now expanding into the ready-to-drink category with single-serve cans of Le Spritz. The product is mort portable and it offers a spritzed version of the brand's signature bitter aperitif.
The effervescent spritz boasts a base of sparkling water and Riseling white grape juice concentrate, plus ingredients like yuzu, elderflower, rosemary and ginger. Le Spritz is vegan-friendly and free from added sugars, preservatives and artificial flavors.
The brand observed that spritzes were its customers' favorite drink recipes but people were intimidated when it came to preparing their own. Now, enjoying Le Spritz is as simple as cracking open a compact eight-ounce can. As founder Melanie Masarin told Forbes, "The RTD format not only makes this drink more accessible but provides a non-alcoholic alternative to canned cocktails, a market that was steadily growing before the pandemic."
Ready-to-Drink Non-Alcoholic Aperitifs
Ghia's Canned Aperitifs Share Bitter, Herbal Flavors
Trend Themes
1. Non-alcoholic Ready-to-drink Beverages - Expanding non-alcoholic beverage options into the RTD category allows for greater accessibility and convenience for consumers who want to enjoy complex and flavorful drinks without the hassle of mixing or preparing.
2. Herbal and Bitter Flavors - Trend towards bitter and herbal flavors in beverages provides the opportunity for unique taste experiences that cater to a growing interest in sophisticated, complex flavor profiles.
3. Vegan and Natural Ingredients - Increasing demand for vegan and natural ingredients in the beverage industry presents an opportunity for brands to appeal to ethical and health-conscious consumers with innovative and flavorful offerings.
Industry Implications
1. Non-alcoholic Beverages - Expanding non-alcoholic beverage options into the RTD category offers an opportunity for innovation and disruption in the growing non-alcoholic drinks market.
2. Canned Drinks - The growing popularity of canned cocktails and ready-to-drink beverages provides an opportunity for non-alcoholic brands to enter the market and offer innovative, refreshing options.
3. Natural and Plant-based Ingredients - The trend towards natural and plant-based ingredients in the food and beverage industry offers an opportunity for beverage companies to offer healthy, ethical and innovative drinks to consumers.