Almost universally, the Non Vaso suggests the recognizable form of the flower pot, yet this visual reference is made by the absence of such an item. Although it is a solid object, the MYYOUR piece is a rectangular prism with a planter-shaped void outlined in the middle.
Even though there is an opening in the Non Vaso, it does not function effectively as a container for soil or a place to set roots. If you intend on enhancing the sculpture with some greenery, the option is there to make use of a real flower pot and to place it either in the iconic gap or upon the flat surface on top. I'd be particularly curious to know how the Non Vaso is framing a full bushy plant in the second photo.
Ineffectual Flower Pots
The Non Vaso Suggests a False Function by Means of Negative Space
Trend Themes
1. Negative Space Planters - Disruptive innovation opportunity: Create a line of non-functional planters that rely on negative space to suggest the traditional shape.
2. Sculptural Gardening - Disruptive innovation opportunity: Develop a product line of sculptural garden decor that blurs the lines between form and function.
3. Functional Non-containers - Disruptive innovation opportunity: Invent a line of objects that suggest function through negative space, but actually have a different intended use.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Expand on the trend of unique and unconventional home decor with sculptural garden pieces like the Non Vaso.
2. Gardening - Disruptive innovation opportunity: Offer a new take on traditional gardening by incorporating sculptural, non-functional planters into landscaping designs.
3. Product Design - Disruptive innovation opportunity: Challenge traditional product design by creating innovative objects that play with the concepts of form and function, like the Non Vaso.