Antiperspirants that contain aluminum-based compounds, which temporarily clog the pores and prevent perspiration, have been linked to various diseases, leading many health-conscious consumers to make the switch to all-natural, non-toxic deodorant alternatives.
Type: A is helping to offer consumers a simple, safe and effective product with its scientifically advanced formula, which contains no aluminum-based ingredients. Type: A prides itself on offering a long-lasting, non-irritating solution that is ultra-sheer to prevent stains on clothing. The product is packaged in a tube, so that the product can be squeezed and swiped across the underarms. Type: A's unisex offerings include The Minimalist as a fragrance-free, essential oil free option, as well as The Visionary with a clean herbal-citrus scent.
The brand's patent-pending deodorant formula is triggered by moisture to provide a sweat-activated solution for odor and wetness.
Sweat-Activated Non-Toxic Deodorants
Type: A is a Safe, Effective and Aluminum-Free
Trend Themes
1. Aluminum-free Deodorants - The trend towards aluminum-free deodorants is disrupting the antiperspirant industry by creating demand for non-toxic alternatives.
2. Sweat-activated Deodorants - The trend towards sweat-activated deodorants is disrupting the traditional deodorant market by providing a solution triggered by moisture, rather than time-release formulas.
3. Essential Oil-free Deodorants - The trend towards essential oil-free deodorants is disrupting the natural deodorant market by offering a fragrance-free option for those with sensitivities to aromatherapy.
Industry Implications
1. Personal Care - The personal care industry has the opportunity to invest in new formulations for natural, aluminum-free deodorants that include sweat-activated technology and essential oil-free options.
2. Health and Wellness - The health and wellness industry has the opportunity to educate consumers on the potential risks associated with aluminum-based antiperspirants and offer natural alternatives like Type: A's sweat-activated deodorants.
3. Fashion and Beauty Retail - The fashion and beauty retail industry has the opportunity to capitalize on the trending demand for natural deodorants by offering innovative, non-toxic options like Type: A's ultra-sheer, stain-preventing tube formula.