Eisberg is quite well-known for its non-alcoholic wine range, but earlier this fall, it released a new way for its consumers to indulge.
Rather than having to purchase a full-sized 750ml bottle, consumers now have the chance to buy single-serve wine bottles in 187ml sizes that are also completely alcohol-free. Eisberg’s sauvignon blanc si being marketed to restaurants and bars that want to provide practical zero alcohol offerings to consumers.
As well as offering a more convenient on-the-go option for those who abstain from alcohol, this single-serve alcohol-free wine is more inclusive to designated drivers and pregnant women. The release of this Eisberg non-alcoholic wine in the fall was particularly timely, since there are many charity events that happen around this time that encourage people to go "sober for October."
Single-Serve Non-Alcoholic Wines
Eisberg's Packaging Now Includes Convenient Single-Serve Bottles
Trend Themes
1. Single-serve Non-alcoholic Beverages - Introducing single-serve bottles for non-alcoholic wine creates a more convenient on-the-go option for those who abstain from alcohol.
2. Alcohol-free Beverages - Non-alcoholic wine works to include designated drivers and pregnant women in on premises offerings.
3. Sober Living - Charity initiatives such as Sober October now have a choice to consume non-alcoholic wine, creating more inclusivity.
Industry Implications
1. Restaurant Industry - Restaurant and bar owners can now market alcohol-free beverage options without the need for full 750ml bottles.
2. Wine Industry - Wine brands now have the opportunity to create alcohol-free wines that are more accessible and inclusive to a wider consumer base.
3. Charity Industry - Charitable events promoting a sober lifestyle can use Eisberg's non-alcoholic single-serve wine bottles to promote inclusivity within their events.