To support the city and people of New Orleans during the COVID-19 pandemic, Popeyes has just created a charitable NOLA STRONG meal and apparel.
New Orleans is Popeyes' hometown and it also happens to be one of the cities hardest hit by COVID-19. Now the fried chicken chain wants to give back by selling a special meal and branded merch. The NOLA STRONG meal is available through the Popeyes app and consists of 12 pieces of Popeyes fried chicken, two classic side dishes, and six biscuits. The meal also comes with a NOLA STRONG-branded t-shirt and hat as part of the purchase. 100% of the proceeds from the sales of this meal and merch will be donated to the Second Harvest Food Bank, which feeds families in need.
In addition to donations from the sale of its new meal, Popeyes is also making a donation to Feed the Front Line NOLA, which is helping to feed the New Orleans community.
Fried Chicken Chain Merch
Popeyes Has Launched a New ‘NOLA STRONG’ Meal And Apparel
Trend Themes
1. Charitable Meal and Apparel - Popeyes' NOLA STRONG meal and merch sales donate 100% of proceeds to the Second Harvest Food Bank.
2. Supporting Local Communities - Popeyes donates to Feed the Front Line NOLA to help feed the New Orleans community.
3. Brand Collaboration for a Cause - Popeyes partners with the Second Harvest Food Bank and Feed the Front Line NOLA to provide relief during the pandemic.
Industry Implications
1. Fast Food - Fast food chains can explore charitable initiatives like special meals and branded merch to support local communities.
2. Food and Beverage - The food and beverage industry can collaborate with nonprofit organizations to create unique promotional campaigns for a charitable cause.
3. Apparel and Merchandise - Brands can team up with restaurants to create exclusive merchandise that supports a charitable organization.