The Nod and a Wink ad campaign looks quite serious, that is until people read the tag line: "Need a sport's bra?" Taking in the women's resolute expressives and athletic gear, people will quickly realize that no foul play was involved, only a couple of poorly secured breasts. Yes, the black eyes were caused by bouncing boobs.
Conceived and executed by Cogent Elliott, an ad agency based in London, United Kingdom, the Nod and a Wink ad campaign will capture people's attention thanks to the great portraits and ridiculous situation the women have found themselves in. Thanks to Nod and a Wink, bruised eyes will be a thing of the past. It was art directed by Jason Vinciguerra with photography by Ian Winstanley.
Bruised Eye Ads
The Nod and a Wink Campaign Asks "Need a Sports Bra?"
Trend Themes
1. Body-positive Advertising - This trend provides disruptive innovation opportunities for ad agencies and marketers to create advertising campaigns that promote body positivity and self-acceptance.
2. Sports Apparel Innovation - With the rise of athletic wear, there is a need for innovations in the sports bra industry to prevent injuries and improve performance.
3. Humorous Advertising - This trend presents an opportunity for ad agencies to use humor to make a serious message more approachable and engaging to the audience.
Industry Implications
1. Marketing & Advertising - This disruptive innovation opportunity is particularly relevant to marketing and advertising agencies that can leverage this trend to create impactful campaigns.
2. Sports Apparel and Accessories - This trend presents an opportunity for sports gear manufacturers to innovate and improve their products to better meet the needs of their customers.
3. Creative and Design Services - This trend creates a demand for creative and design services that can bring humor and creativity to advertising campaigns, especially those that tackle serious issues.