The NOAH Spring/Summer 2018 collection highlights the eternal power of youth. The seasonal pieces focus their attention around the playful aesthetics of childhood and how this can still resonate in adult years. The designs draw inspiration from the unstoppable youth power to exude the idea that it is not merely the physical power that brings connection, it is also the mindset that comes along with it. It is that mindset that enables people to be creative and playful in years to come post-childhood.
The capsule features pieces that range from t-shirts, polos, button-ups, plaid coats, hoodies, pastel blazers, lightweight jackets and printed pants. The whole NOAH Spring/Summer 2018 capsule drops on February 15th online and at the Dover Street Market London location.
Expressive Youthful Collections
The NOAH Spring/Summer 2018 Series Channels the Power of Youth
Trend Themes
1. Playful Aesthetics - Disruptive innovation opportunity: Create products and designs that tap into the nostalgia and playful aesthetics of childhood, resonating with adult consumers.
2. Youth Power - Disruptive innovation opportunity: Develop products and services that empower and celebrate the eternal power of youth, catering to the mindset of creativity and playfulness in adulthood.
3. Seasonal Capsule Collections - Disruptive innovation opportunity: Embrace the concept of limited edition, seasonal capsule collections to generate excitement and exclusivity among consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate elements of childhood aesthetics and mindset into adult fashion, creating a unique and refreshing style.
2. Retail - Disruptive innovation opportunity: Implement regular release schedules of limited edition capsule collections, attracting customers with a sense of urgency and exclusivity.
3. Marketing - Disruptive innovation opportunity: Utilize the power of youth and the nostalgia of childhood in marketing campaigns to engage consumers on an emotional level.