The large quantities of added sugar in many modern foods has come into question amongst many consumers who are actively looking to reduce or avoid their intake of the sweet stuff, so the 'No Sugar Today' platform is intended to help offer support.
The platform functions as a tool for reducing daily sugar intake and keeping a person on track by highlighting accountability. The gamified nature of the platform means users will compete against one another in a healthy manner to spend as much time as they can off of sugar.
The 'No Sugar Today' platform comes as part of the continued digitization of daily health as consumers seek out simple solutions for leading a healthier everyday lifestyle.
Sugar Avoidance Health Platforms
The 'No Sugar Today' Platform Helps Avoid the Ingredient
Trend Themes
1. Sugar Reduction Gamification - Gamification of sugar reduction through digital tools
2. Accountability & Tracking - Digital tools for tracking and managing sugar intake
3. Simplification of Health Tracking - Digitization of health platforms to simplify tracking and management of health
Industry Implications
1. Health Tech - The intersection of technology and health through digital platforms
2. Food - Companies that produce and sell food products
3. Wellness - Digital wellness platforms that help consumers lead healthier lifestyles