Saint Laurent unveils its new collection designed for the Spring/Summer 2021 season entitled 'NO MATTER HOW LONG THE NIGHT IS.' The capsule is highlighted by its intricate tailoring and textural accents with special appliqué. The seasonal collection nods to rich patterning for a bold look with reinforcements by the textiles.
Videos show off the new designs and the experience is enhanced through a number of technology implemented. Art director, Anthony Vaccarello managed the rollout of videos alongside curated playlists, posters, AR clips, flags, and three dimensional lenticular images. This creates an immersive experience that is both virtual and physical. The items in the seasonal capsule includes shrouding bomber jackets, shirts going down to the ankles, blazers, and coats.
Textural Timeless Luxe Fashion
YSL's NO MATTER HOW LONG THE NIGHT IS Capsule Readies for SS21
Trend Themes
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3. Bold Patterning - The incorporation of rich and bold patterning in fashion collections creates avenues for innovative pattern-making techniques and digital printing advancements.
Industry Implications
1. Fashion Design - Fashion designers can explore disruptive innovation opportunities by experimenting with new fabric textures and integrating technology into their presentations.
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3. Retail Experience - Retailers can leverage disruptive innovations by blending virtual and physical shopping experiences through the integration of technology like AR clips and interactive displays.