Makeup Brand-Inspired Smoothies

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The New Nékter x Too Faced Smoothie Features Fresh Pitaya

Leading juice bar concept Nékter Juice Bar has teamed up with the beauty brand Too Faced to create the limited edition Nékter x Too Faced Smoothie.

Available from all participating Nékter locations across the country throughout the month of May the new Nékter x Too Faced Smoothie is a fruity and totally Instagrammable new creation. The smoothie features a blend of Nékter's housemade cashew nut milk, pitaya, strawberries, pineapple, dates, hemp hearts, and agave, which give the smoothie a pretty pink hue. And it's not just nice to look at. The smoothie is also packed with healthy vitamins, minerals, enzymes, and antioxidants. As Alexis Schulze, Nékter Juice Bar's Co-Founder and Chief Visionary Officer, explains, "As a brand that empowers women to express themselves, Too Faced is just the ideal partner to collaborate with on a new smoothie that helps our guests face each day with fresh, wholesome and nutrient-rich ingredients."
Trend Themes
1. Beauty Food Pairings - Opportunity for beauty and food industry to collaborate and create beauty-inspired menus and dishes.
2. Instagrammable Food - Opportunity for food industry to create visually appealing products that are camera-ready for social media sharing.
3. Functional Beverages - Opportunity for beverage industry to create beverages that not only taste good, but also provide health benefits.
Industry Implications
1. Beauty - Opportunity for beauty brands to collaborate with food and beverage industry to create beauty-inspired products and menus.
2. Food - Opportunity for food industry to create visually appealing and healthful products that appeal to millennials and social media influencers.
3. Beverage - Opportunity for beverage industry to create functional beverages that provide health benefits and appeal to health-conscious consumers.

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