In honor of National Cold Brew Day, cult West Coast coffee purveyors Stumptown Roasters have released a nitrogen-infused canned cold brew. Contained in special aluminum cans, the brew is paired with nitro widgets that originate at Europe's Ball cannery.
Currently available in all Stumptown locations, Southern California Whole Foods stores and a supermarket chain in Oregon, the latest incarnation of the cold brew will retail at approximately $5 per can.
The Nitro Cold Brew is infused with tiny bubbles and is given a great cascading effect when poured, making it a mesmerizing pour to watch and giving it a creamy texture.
Stumptown Roasters has partnered with mobile canning service Craft Canning in order to produce the Nitro Cold Brew.
Nitro-Infused Cold Brews
The Nitro Cold Brew is Stumptown's Ode to National Cold Brew Day
Trend Themes
1. Nitro Cold Brew - The trend in nitro-infused cold brew coffee offers opportunities for companies to explore new brewing processes and flavors.
2. Canned Coffee - The trend towards canned versions of nitro cold brew and other specialty coffee offers opportunities for start-ups to create unique niche products and packaging.
3. Premium Ready-to-drink Beverages - The trend toward premium ready-to-drink beverages presents opportunities for companies to develop high-quality brewed drinks with unique flavors and marketing.
Industry Implications
1. Coffee - The coffee industry has an opportunity to explore new nitro-infused brewing processes, flavors, and packaging for canned coffee.
2. Packaging - The nitro cold brew trend presents an opportunity for the packaging industry to create unique and functional can designs.
3. Retail - Retailers can capitalize on the trend by creating in-store experiences around nitro cold brew or offering private-labeled versions of the drink.