The versatile qualities, the performance-focused features and the ultra-stylish aesthetic of the Nite Jogger sneaker by adidas Originals become apparent in this campaign. The silhouette is photographed on an urban landscape, highlighting the way it perfectly fits the demands of running in the city. The campaign is shot by London-based photographer and multi-media artist Bafic who attempts to draw parallels between daytime and nighttime running experiences. In addition, adidas Originals goes one step further and launches a series of videos to accent the release of the new iterations of the Nite Jogger sneaker and the footage spotlights a number of creatives — from London-born singer Obong Jayar who draws significant inspiration from poetry to New York-based rapper Wiki.
In addition, to celebrate the release of the new Nite Jogger sneakers, adidas Originals issued a limited number of collectibles that were given to individuals through special events and giveaways.
Photo Credits: Bafic
Reflective Road Running Sneakers
The adidas Nite Jogger Sneaker Boasts a Stylishly Slick Design
Trend Themes
1. Versatile Qualities of Sneakers - There is a disruptive innovation opportunity to create sneakers that can seamlessly transition from day to night, adapting to different environments and activities.
2. Performance-focused Sneaker Features - There is a disruptive innovation opportunity to develop sneakers with advanced technology that enhances performance and comfort for city running.
3. Stylish Aesthetic in Sneaker Design - There is a disruptive innovation opportunity to create sneakers that combine fashion-forward design with functionality for urban runners.
Industry Implications
1. Athletic Footwear - The athletic footwear industry has the potential to innovate by incorporating versatile qualities, performance-focused features, and stylish aesthetics into their sneaker designs.
2. Sports Apparel - The sports apparel industry can create disruptive innovations by designing apparel that complements the stylish aesthetic and performance-focused features of the Nite Jogger sneakers.
3. Urban Running Events - Urban running event organizers have the opportunity to collaborate and promote the versatile qualities and performance benefits of reflective road running sneakers like the Nite Jogger.