Advertising agency TBWA/RAAD came up with a clever way to promote the new compact 2011 Nissan Micra. They wanted consumers to know how that although the car is small, it has lots of space and makes the best of its size.
For the Nissan Micra campaign, TBWA/RAAD purchased online banner ads in a variety of online auto blogs where people did research to buy a new car. What made their ads different than any other’s was that they shared the space with fellow consumers who wanted to sell their car.
All a consumer had to do was enter their information on the ad and it would display their personal classified ad online. The message was sent back to their Twitter where it read the tagline "Savvy with Space."
Not on front page