CBS has stated that it will air the upcoming Nintendo World Championships. The Nintendo World Championships event consists of three different esports tournaments, in which tournament members play Super Mario Maker 2, Splatoon 2 and Super Smash Bros Ultimate. Both the tournament and broadcast begins on August 25th. However, CBS will also broadcast content form the tournaments on September 7th and September 14th.
CBS collaborated with ELEAGUE in order to be able to broadcast the tournament. The two organizations have also paired up to broadcast esporting events before -- with the Super Smash Bros Ultimate tournament in 2018 featured.
The network's expansion into esports content will help it reach younger demographics as well as the rapidly growing esports market.
Esports Broadcasting Deals
CBS Will Broadcast the Nintendo World Championships on Its Network
Trend Themes
1. Esports Broadcasting - Broadcasting esports tournaments on traditional TV networks opens up the possibility of more mainstream acceptance for the industry and provides advertising and sponsor opportunities for brands.
2. Nintendo Esports - The Nintendo World Championships represent a growing trend of major game companies hosting and promoting their own esports events, creating new opportunities for sponsorships and brand partnerships.
3. Cross-industry Collaboration - Collaborations between traditional media networks and esports organizations suggest a trend of cross-industry partnerships and the emergence of new business models for both industries.
Industry Implications
1. Entertainment - As traditional entertainment media outlets adapt to the growing popularity of esports, there may be opportunities for innovation in content creation, advertising, and sponsorships.
2. Gaming - Major gaming companies are increasingly investing in esports as a way to promote their games and engage with their audiences, leading to the emergence of new business models for the industry.
3. Advertising - The rise of esports as a mainstream entertainment option presents opportunities for innovative advertising strategies that cater to younger demographics and the gaming audience.