Nintendo can be sexy, a point made very clear by this viral video. Instead of emphasizing the benefits of personal exercise, the latest Wii Fit commercial hypes up the advantage of having girlfriend use the device as a form of personal entertainment for you, the viewer.
The video, which is called “Why every guy should buy their girlfriend a Wii Fit,†has gone more than a wii viralâ€"it's had 1,014,120 since it was added six days ago (May 25, 2008.)
The Wii Fit girlfriend commercial features an attractive woman playing with a virtual hula hoopâ€"but instead of the focus being on the physical advantages of exercise, it emphasizes the sexy perk of having people of the opposite sex gyrating their hips in your living room.
Just like the Levi's backflip ad, this viral video is rumoured to be another stealth ad, created by Nintendo. Since the company is also geared towards children, however, they have to be wary of the sexuality in their campaigns.
Check out some other stealth viral ads:
Sexy Fitness Videos?
Is Hula Girl A Stealth Nintendo Viral?
Trend Themes
1. Attractive Fit - The use of sex appeal in fitness trends: Fitness could be sold through attractive models and emotions.
2. Entertaining Exercise - The use of entertainment in fitness trends: Fitness could be made more fascinating by adding entertainment and fun.
3. Virtual Reality Fitness - The use of virtual reality in fitness trends: Fitness could be enhanced using virtual reality to create a more engaging experience.
Industry Implications
1. Gaming Industry - The gaming industry could invest in creating more interactive and engaging fitness games to attract exercise enthusiasts and gamers alike.
2. Video Production Industry - The video production industry could explore the trend of using sex appeal in fitness campaigns to attract more people to the fitness industry.
3. Fitness Industry - The fitness industry could explore the trend of virtual reality fitness to make the process of exercising more enjoyable and engaging.