There are a few concepts at play in this clever Nikol Wet Wipes campaign, which of course focuses on the promotion of a product designed to clean windows. President Barack Obama, Queen Elizabeth II and President Nicolas Sarkozy are featured with flat faces in the three ads -- and "why is that?" you may ask?
A small photo of the moist tissues in their packaging has been placed in the lower left corner of each image. The blue towelettes read "Stop using newspapers," to recommend this more effective product for polishing panes. The idea here is that these political figures, whom are frequently in the media, are the faces found on the front page of your gazette. The Nikol Wet Wipes campaign by the Gitam BBDO advertising agency literally washes these windows with world leaders' noses.
Political Pane-Cleaning Prints
This Nikol Wet Wipes Campaign Slams Newsprint as a Substitute
Trend Themes
1. Print Advertising Disruption - The Nikol Wet Wipes campaign challenges the traditional use of newspapers for advertising by promoting a more efficient product.
2. Celebrity Endorsements - The campaign features political figures like Barack Obama and Queen Elizabeth II to leverage their influence and promote the wet wipes.
3. Humorous Marketing - The use of political figures with flat faces in the ads adds a humorous touch to grab attention and create a memorable campaign.
Industry Implications
1. Cleaning Products - The Nikol Wet Wipes campaign highlights an opportunity for cleaning product manufacturers to innovate and market their products in unconventional ways.
2. Advertising - The campaign demonstrates the potential for advertising agencies to create unique and captivating campaigns that disrupt traditional advertising methods.
3. Media - The campaign emphasizes the need for media organizations to adapt and explore alternative revenue streams in the face of declining newspaper sales.