Nike's Benassi slides now arrive in a pastel pink colorway, offering a pop of color for those looking to brighten an outfit. Although winter is approaching, many are looking to spend the season indoors due to increasing COVID-19 restrictions. Nike's latest colorway release makes time spent indoors a little less dreary, with a sunny new color dubbed 'Barely Rose.'
The new release maintains the classic and comfortable silhouette of a Nike slide, with the added benefit of the subtle pink look. The front strap is embossed with the sportswear label's logo, while the sole arrives in a crisp white colorway to compliment the cozy footbed. The shoes retail for approximately approximately $33 USD through select retailers.
Pastel Pink Sides
Nike's Benassi Slides Now Arrive in 'Barely Rose'
Trend Themes
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Pastel Pink Fashion — There is an opportunity to incorporate pastel pink into other fashion items such as hoodies, joggers and shirts
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Indoor Footwear — As people spend more time indoors, there is an opportunity to create more comfortable indoor footwear options to match the demand
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Branded Slides — There is an opportunity to create more branded slides with embossed logos to elevate the appeal of a basic slide
Industry Implications
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Athletic Footwear — The athletic footwear industry can capitalize on the trend of indoor footwear by creating more comfortable and stylish options for customers
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Fashion Retail — Fashion retailers can incorporate pastel pink into their clothing and accessories to match the trend and demand in the market
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Branding and Marketing — Marketing agencies can explore creating innovative and distinctive branding and marketing campaigns for slides and other basic footwear items to increase customer engagement and sales