The athletic fashion wave is showing no signs of slowing down as the release of more variations of the sporty aesthetic permeate the industry, and the Nike x UNDERCOVER Gyakusou Holiday 2014 Collection is a further extension of this very lifestyle. Designed to be comfortable for activity but fresh enough for city wear, the Nike x UNDERCOVER Gyakusou Holiday 2014 Collection highlights the best of both worlds: Nike's awesome materials and fit meshed seamlessly with UNDERCOVER Gyakusou's sense of international cool.
Whether it's comfortable active wear for a 10km run you're looking for or a more reserved style, it's clear the Nike x UNDERCOVER Gyakusou Holiday 2014 Collection will have you covered (figuratively and literally) this season.
Starkly Athletic Lookbooks
The Nike x UNDERCOVER Gyakusou Holiday 2014 Collection is Chic
Trend Themes
1. Athletic-fashion Fusion - The trend of fashion brands creating collections that are both stylish and practical for activities is providing opportunities for innovation in material technology.
2. Sporty-chic - The trend of sportswear as daily wear is leading to the creation of more versatile pieces that cater to both comfort and fashion, creating opportunities for cross-industry collaboration.
3. International Cool - The trend of streetwear and sportswear as a global fashion statement is creating opportunities for fashion brands to tap into the global market with culturally-inspired designs.
Industry Implications
1. Fashion Industry - The fusion of athletic wear and fashion provides opportunities for innovative and sustainable material technology for clothes manufacturing.
2. Sportswear Industry - The trend of sportswear as fashion provides opportunities for collaboration with fashion brands to create versatile and stylish activewear.
3. Marketing and Advertising Industry - The trend of global streetwear and sportswear as a fashion statement provides opportunities for marketing campaigns focused on cross-cultural fashion inspirations.